KOL Outreach & Influencer Campaign Coordination

I coordinated KOL collaborations to introduce our platform to new audiences and encourage potential users to explore and sign up.

I researched local KOLs primarily through Instagram, identifying creators whose content styles aligned with our brand. I organised potential collaborators in a tracking sheet based on follower size, content style and collaboration status to manage the outreach process.

I then contacted creators through Instagram DMs, discussed collaboration terms and content requirements with interested KOLs, and coordinated the process through follow-ups and content publication.

The collaborations generated approximately 10,000 content views and contributed to increased Instagram followers and new platform sign-ups. In an illustrative campaign scenario, the collaborations reached approximately 7,500 accounts, achieved an engagement rate of around 5.2% and contributed to 85 new followers and 30 platform sign-ups. These outcomes illustrate how selecting suitable creators, coordinating relevant content and managing collaborations effectively can support brand visibility, audience growth and user acquisition.