A results-oriented Marketing Executive with a Bachelor's degree in Business Administration from Lancaster University and a Level 7 Certificate in Strategic Management and Leadership from CMI. Proven ability to drive engagement and promote large-scale sporting events through integrated social media and EDM campaigns. Expertise in designing and producing both digital and print assets, creating compelling content across various platforms, and capturing live event media. Adept at managing customer engagement, coordinating event logistics, and conducting comprehensive market research to support sales growth. Skilled in social media management, content marketing, email marketing, digital advertising, and CRM database management. Seeking to leverage extensive experience in brand marketing and strategic planning to contribute to a dynamic management role in Singapore. Fluent in English and Chinese, with a very good command of Malay.
Calvin Fong
Marketing Executive
Summary
Experience
- Marketing Executive infocus International Apr 2024 - Nov 2025 • 1 yr 8 mosFull-time |CBD, Singapore| Onsite
Conducted ongoing market research to build and maintain targeted prospect lists that supported sales growth.
Planned, created, and scheduled monthly social media content to increase awareness and engagement for virtual training programs.
Designed and executed weekly EDM campaigns using Dreamweaver, reaching a global audience of over 60,000 subscribers.
Built and managed 20+ international media partnerships to expand the visibility of virtual training programs.
Maintained and updated the CRM database while following up with qualified leads and participants to improve engagement and conversion rates.
- Sales & Marketing Coordinator Carus Sport & Event Apr 2022 - Feb 2024 • 1 yr 11 mosFull-time |Sarawak, Malaysia| Onsite
Delivered integrated social media and EDM campaigns to promote large-scale sporting events and drive audience engagement.
Designed and produced both digital and print assets, including merchandise, uniforms, podium backdrops, and on-site branding installations.
Created engaging content across captions, graphics, and videos, with live event updates to boost real-time audience interaction.
Captured on-site photo and video content, including live streams, for use across digital channels.
Managed customer engagement across Facebook, Instagram, and email, ensuring timely responses and positive attendee experiences.
Coordinated logistics for staff, volunteers, and equipment, contributing to the smooth execution of large-scale events.
Education
- Lancaster University Bachelor, Business Administration Grade : 3.35 Jan 2018 - Jan 2022United Kingdom
Languages
- EnglishHighly proficient
- ChineseNative speaker
- MalayVery good command
Skills
- CanvaExperienced
- Content MarketingExperienced
- Critical ThinkingExperienced
- Email MarketingSkillfull
- IllustratorSkillfull
- Market ResearchExperienced
Certifications
- Level 7 Certificate in Strategic Management and Leadership Chartered Management Institute (CMI)Issued Oct 2022 • No Expiration Date