logo | Gengen
Jobs
cover

Calvin Fong | Gengen

Calvin Fong

Marketing Executive | Gengen Pte Ltd
Singapore

Summary

I’m a Marketing Executive with experience in digital marketing and event marketing, passionate about creating campaigns that connect brands with people. My work spans social media content, EDMs, lead generation, and media partnerships, with proven results such as securing 20+ global partnerships and growing a mailing list to over 60,000 contacts.

Having studied and worked across the UK, China, and Singapore, I’ve developed strong adaptability and cross-cultural collaboration skills. I enjoy blending into new environments quickly, learning different working styles, and bringing fresh perspectives to projects.

I combine creativity, strategy, and data-driven thinking to deliver marketing campaigns that not only engage audiences but also create long-term value. Always curious and learning, I’m expanding my skills in digital analytics and marketing tools to stay ahead in this fast-changing field.

Experience

  1. logo
    Marketing Executive infocus International Apr 2024 - Nov 2025 • 1 yr 8 mos
    Full-time |
    CBD, Singapore
    | Onsite

    • Built and maintained targeted prospect lists through daily market research to support sales growth.

    • Planned, created, and scheduled monthly social media content to raise awareness and engagement for virtual training programs.

    • Designed and executed weekly EDM campaigns using Dreamweaver, reaching 60,000+ global subscribers.

    • Secured 20+ international media partnerships, expanding visibility of virtual training programs.

    • Managed and updated CRM database while following up with qualified leads and participants to strengthen engagement and conversions.

  2. logo
    Sales & Marketing Coordinator Carus Sport & Event Apr 2022 - Feb 2024 • 1 yr 11 mos
    Full-time |
    Sarawak, Malaysia
    | Onsite

    • Delivered integrated social media and EDM campaigns to promote large-scale sporting events.

    • Designed and produced digital and print assets including merchandise, uniforms, podium backdrops, and branding installations.

    • Created content across captions, graphics, and videos, including live event updates to drive real-time audience engagement.

    • Captured on-site photo and video coverage, including live streams, for digital distribution.

    • Managed customer engagement via Facebook, Instagram, and email to ensure timely responses and positive experiences.

    • Coordinated logistics for staff, volunteers, and equipment, supporting smooth delivery of large-scale events.

Education

  1. logo
    Lancaster University Jan 2018 - Jan 2022

Languages

  1. English
    Highly proficient
  2. Chinese
    Native speaker

Skills

  1. Canva
    Experienced
  2. Content Marketing
    Experienced

Certifications

  1. logo
    Level 7 Certificate in Strategic Management and Leadership Chartered Management Institute (CMI)
    Issued Oct 2022 • No Expiration Date