Career & Product Blog Writing with SEO

I planned and wrote career-related and product-focused blog articles to increase brand awareness, attract readers and encourage users to explore our platform.

For career-related articles, I researched multiple online sources, selected useful insights and organised them into clear, practical content. I also optimised article titles and content using relevant keywords and incorporated calls to action to guide readers towards our website.

For product-focused articles, I reviewed how competitors presented similar features and explored our own product firsthand. I documented the experience step by step to explain how different features worked and make the content easier for readers to understand and follow.

Over time, blog content became one of the channels contributing to new user sign-ups. During this period, monthly blog traffic increased by approximately 35%, from 1,200 to 1,620 visits, while blog-driven sign-ups grew from 18 to 27 per month. Substack newsletters maintained an open rate of around 30%, helping extend the reach of our articles to subscribers. These results demonstrated how combining useful career advice, practical product content and relevant CTAs could support both audience engagement and user acquisition.