NOVA Product Launch Campaign
Sep 4, 2026
Challenge
Launch a new product to working professionals aged 25–34. Previous campaigns averaged 1.8% engagement.
Approach & Contribution
Reviewed previous performance and competitor content, developed the campaign concept and messaging, planned the four-week rollout and led copywriting across 12 posts and three short-form videos.
Result
320K reach / 200K target
3.1% engagement / 1.8% previously
+42% product page visits
Campaign Strategy
Content Marketing
Copywriting