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Samhita Mitta | Gengen

Samhita Mitta

Marketing and Salessupport | Sony Pictures Network
Singapore

Empower brands through data-driven storytelling and strategic innovation

About
Portfolio

Summary

Hi there! I’m Samhita, a results-driven marketing strategist with a strong foundation in content strategy, digital marketing, and user growth.

With experience at Sony Pictures Networks and Volkswagen Group Singapore, I have successfully enhanced content visibility, optimized engagement strategies, and contributed to revenue growth through data-driven marketing initiatives.

As the founder of Arttsnasa, I built a creative brand from the ground up, leveraging social media analytics and audience insights to expand reach and drive sales growth.

My expertise in paid advertising, content optimization, and social media strategy enables me to craft impactful digital experiences that enhance user engagement and brand performance.

Passionate about the evolving digital landscape, I aim to develop innovative strategies that connect brands with their audiences effectively.

Entrepreneurship
CreativeBranding
Storytelling
Growth

Education

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    Singapore Institute of Management, University of London Bachelor, Bachelor of Science in Management with Digital Innovation Sep 2021 - Jun 2024
    Singapore
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    Republic Polytechnic Diploma, Diploma in Human Resource Management with minor with Psychology May 2018 - May 2021
    Singapore

Experience

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    Marketing and Sales Support Sony Pictures Networks
    Aug 2024 - Present • 9 mos | Full-time
    Singapore
    • Generated a 400% increase in monetized content and 5 million views for popular shows through online marketing initiatives, including social media activation, leading to a 100K follower growth within three months of a new show release campaign.

    • Booked out $50,000 fiscal year goal by managing 10 client accounts, optimizing ad placements, and overseeing daily execution to drive revenue growth and enhance client satisfaction.

    Digital Marketing
    Content Monetization
    Social Media Growth
    Advertising Strategy
    Client Relationship Management
    Brand Strategy
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    Marketing Internship Volkswagen Group Singapore
    Jun 2024 - Aug 2024 • 3 mos | Internship
    Singapore
    • Achieved a 20% month-over-month increase in Golf car sales by optimizing newsletter strategies via Mailchimp, enhancing design, and improving distribution—driving a 15% boost in click-through rates.

    • Secured Volkswagen’s first million-view post by creating engaging organic content for a one-month Instagram campaign, highlighting the brand’s enhanced features and boosting visibility.

    Email Marketing
    Mailchimp Optimization
    Social Media Marketing
    Brand Storytelling
    Automotive Marketing
    Campaign Performance Analysis
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    Founder & Owner Arttsnasa
    Nov 2020 - Present • 4 yrs 6 mos | Seasonal
    Singapore
    • Increased audience reach by 30% month-over-month by designing and executing A/B tested infographics for social media, analyzing user engagement metrics to identify high-performing content.

    • Drove a 20% increase in web traffic over three years by crafting visually engaging content with Adobe Illustrator and Canva, enhancing user engagement and brand visibility.

    • Orchestrated a 30% growth in sales for commercial workshops by successfully organizing pop-up events at Smoke by Shuo Ban Gallery and Curbside Crafters, significantly boosting attendance and audience engagement.

    Brand Building
    Social Media Analytics
    Growth Marketing
    Visual Content Strategy
    Pop-Up Event Management
    Adobe Illustrator & Canva
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    UI / UX Marketing Intern Convertium
    Aug 2023 - Sep 2023 • 2 mos | Internship
    Singapore
    • Boosted 80% adoption of a digital playbook across charities, boosting Hope House’s social media presence. Led cross-market teams of 8–10 and presented findings to the CEO, influencing strategic initiatives.
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    Cluster Leader, HRM and BD SIM Learning Advisory & Career Centre
    Jan 2023 - Aug 2024 • 1 yr 8 mos | Apprenticeship
    Singapore
    • Increased participation by 20% and achieved a 70% student-employer engagement rate at the IGNITE Career Fair by

      spearheading targeted outreach strategies.

    • Boosted attendance by 25% for a roundtable discussion with the Singapore Computer Society, sparking significant

      engagement and inspiring professionals to return for one-on-one sessions.

    EmployerEngagement
    EventManagement
    StrategicPartnerships
    RelationshipManagement
    WorkshopFacilitation

Languages

  1. English
    Highly proficient
  2. Hindi
    Highly proficient