SiHui's Social Media Marketing (BlueSG)

This was part of a school project for the module social media marketing where the hypothetical client was BlueSG. BlueSG is an electric car-sharing company that provides users with point A to B convenience. I created a social media campaign for Instagram. 

"Let's Go___." Campaign is a social media campaign aimed at increasing BlueSG's social media engagement with influencer marketing. It targets the fashion and lifestyle, infrequent car users, non-green, young one-time users community. 

The campaign aims to reposition BlueSG as a brand authority towards Green Effort. BlueSG is repositioned as a refined yet funky, cool yet casual brand. 

The deliverables include a road map for 4 main themes - Let's Go Explore, Let's Go Shopping, Let's Go Green, Let's Go Makan that spans over 2 months. Each theme lasts for 2 weeks. 

Let's Go Explore - explores iconic places in Singapore. 

Let's Go Shopping - partners with products that champion sustainability and going green. 

Let's Go Green - explore places that are playing their part to sustain the environment 

Let's Go Makan - explore food that produce less bio-waste and/or healthier option

4 AR Filters were also created for the 4 themes respectively which can be used in conjunction with Instagram Story. 

The 14 Day Social Media Campaign Overview showcases the collaboration with the chosen influencer Yumika Hoskin. 

Content Pillars - Inspire, Educate, Delight, Help 

Content Calendar - shows an overview of the content schedule which was set to be August and September 2021