Tan SiHui | Gengen

Tan SiHui

Bachelor, Business | SIM University
Singapore
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比你强的人还在努力, 比你弱的人还没放弃, 你就不能说你无能为力。

Summary

Freelance content creator with 3 years of robust experience in blog writing and social media marketing (running FB and IG ads) 

Published writer in local online blogs and magazines such as NEW GRAVITē, Planner Bee, Digital Senior

Well-versed in online researching; adept at identifying key lifestyle trends and developing interesting story angles. Successful in cultivating close relationships with clients and sourcing for contacts 

Creative, resourceful, possess proven ability to deliver high-quality work within tight deadlines and other resource restraints 

SEO
copywriting
research
social media
graphic design
editing

Education

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    SIM RMIT University Bachelor, Business Jul 2024 - Present
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    Temasek Polytechnic Diploma, Business Apr 2020 - Apr 2023
    Singapore

Experience

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    Freelance Content Creator NA
    Apr 2020 - Jan 2024 • 3 yrs 10 mos | Freelance
    Singapore

    • Provide high-quality writing service to Singaporean and International clients including Planner

    Bee, Beyond Medical Group, Snapask, NEW GRAVITē magazine, Digital Senior, Vanillapup,

    Jane Goodall Institute Singapore, and more

    • Create social media content which includes short-form videos, static posts, caption writing,

    content calendar. Other content includes long and short-form blog posts, graphic designs,

    newsletter, service and landing pages, product descriptions

    • Work closely with Editor-in-Chief in conducting overall checking and revision of write-ups.

    Manage rewriting, correcting of grammar, developing headings, and arranging story flow to

    ensure all online content are in accordance with house style

    • Perform in-depth research, social media engagement reports, proofreading, and editing whenever

    necessary

    Significant Highlights

    Highest SEO-optimised article with a score of 91/100 on Wordpress

    SEO
    copywriting
    editing
    project management
    research
    communication
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    Media and Business Development Assistant One More Turn
    Nov 2022 - Dec 2022 • 2 mos | Internship
    Singapore

    • Assist Media and Business Development Manager in exploring new business

    opportunities and partnerships, identify business/networking sessions and events

    • Secure potential clients/projects to expand One More Turn’s portfolio and generate

    profits through different outbound and inbound strategies

    • Manage One More Turn’s social media accounts and digital touchpoints

    business development
    social media
    project management
    communication
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    Virtual Learning Intern Shopee
    Mar 2022 - Jul 2022 • 5 mos | Internship
    Singapore

    • Support team in creating engaging learning activities and course content that enhances

    knowledge retention and transfer

    • Assist with the conversion of training materials into E-learning format using digital learning

    technologies such as Articulate Rise

    • Translate written content into visual descriptions to captivate learners to maximise training

    effectiveness

    • Create and review graphic designs and infographics, edit graphics according to branding

    guidelines, perform editorial review and technical check for accuracy before publishing

    Significant Highlights

    Co-created an E-Learning course that was launched and impacted over 200 Shopee employees

    graphic design
    content writing
    e-learning
    project management
    learning and development
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    Content Writer Trident Digital
    Nov 2021 - Mar 2022 • 5 mos | Part-time
    Singapore

    • Handle clients from financial advisory and prepare social media content including Instagram

    carousels and stories, captions, video subtitles.

    • Involve in content brainstorming sessions with content lead for clients’ content

    • Follow content calendar and work with tight project deadlines

    • Work with designers, video editors, project managers, content lead on the deliverables

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    Social Media Handler and Content Creator True Vine Kids Magic
    Oct 2020 - Jan 2021 • 4 mos | Contract
    Singapore

    • Responsible for handling the True Vine Kids Magic Instagram (@truevinekidsmagic) and Facebook

    page, content creation, captions, and content curation

    • Created marketing and social media campaigns and strategies, including budget planning,

    content ideation, and implementation schedules single-handedly

    • Worked with stakeholders and social media KOLs in rolling out campaigns

    • Grew and identified new platforms for further brand exposure and outreach with target

    audiences

    • Identified new markets, revenue streams and provide insights in current gaps in the markets

    Significant Highlights

    • Increased the Instagram audience engagement by 15% overall (posts likes, followers, IG story

    viewers)

    • Involved in November Magic Show as Magician Assistant, filmed, edited and uploaded the videos

    of the show on Instagram

    social media
    marketing
    partnerships

Languages

  1. Mandarin Chinese
    Native speaker
  2. Traditional Chinese (Written)
    Good working knowledge

Certifications

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    Real Estate Salesperson Course Hastor
    Issued Jun 2024 • Expired Jun 2026 ID: 2024061636