Managed end-to-end digital media campaigns across DV360, Facebook Ads, and TikTok Ads, ensuring all KPIs and performance benchmarks were met. Optimized programmatic bidding and audience segments within DV360 to increase reach and cost-efficiency. Conducted deep-dive data analysis to provide actionable insights; delivered weekly performance reports and high-level presentations to stakeholders. Led monthly budget planning and allocation to ensure optimal spend-pacing and maximum ROI across multiple digital platforms. Assisted senior management with strategic meeting planning, agenda development, and cross-departmental coordination to streamline client deliverables.

Managed the full client lifecycle from initial acquisition and digital strategy development to final campaign execution. Developed comprehensive monthly content calendars and led media buying initiatives on Facebook, focusing on hyper-precise audience targeting. Utilized performance analytics to optimize budgets and drive growth for a diverse portfolio of agency clients.

Spearheaded TikTok content creation and community management, resulting in significant follower growth and brand engagement. Managed Facebook Ads and provided oversight for the corporate YouTube channel to maintain brand consistency. Collaborated with cross-functional teams to boost brand awareness and conversion rates through data-backed initiatives.

Directed customer service operations and served as the Lead Page Administrator for corporate Facebook pages (Instatech and Becool). Developed and scheduled social media posts to maintain active community engagement.