Currently pursuing a Bachelor of Business Administration in Marketing at Macau University of Science and Technology. Possesses a strong foundation in marketing, statistics, operations management, and financial management. Proven ability in data analysis and commercial thinking, with practical experience in e-commerce operations and project management. Holds strong communication and teamwork skills, demonstrated through participation in marketing competitions and volunteer activities. Proficient in various software and exhibits a stable and resilient personality.
WEI KAIXIN
Operations Intern | GlaxoSmithKline - Haleon (China) Co., Ltd.
Singapore
Summary
Education
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Macau University of Science and Technology Bachelor, Business Administration / Marketing Sep 2022 - Present
Experience
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Operations Intern GlaxoSmithKline - Haleon (China) Co., Ltd. Jun 2024 - Aug 2024 • 3 mos
Assisted in store live streaming and influencer live streaming operations, including script writing, product uploading, inventory management, and background data monitoring to ensure smooth live streaming processes and timely resolution of issues. Independently completed the design of KT boards for Sensodyne and Centrum brand live streams, enhancing brand image and product exposure. Conducted regular competitive product analysis, collecting data on live streaming performance, product selling points, and marketing strategies to provide reference data for brand live streaming operations. Regularly analyzed live streaming data, including viewership, engagement, and conversion rates, and compiled data analysis reports to propose optimized suggestions for live streaming content and product selection strategies.
Skills
- WordExpert
- PPTExpert
Languages
- EnglishNative speaker
- Mandarin ChineseNative speaker