Communications undergraduate specialising in Web Media and Marketing, with two internships in social media and brand communications. Experience in campaign planning, content production and performance analysis, including work that increased average weekly engagement by 20%. Skilled in video editing and team coordination; fluent in English and Chinese.
YUNYAN LU
Marketing Communications Intern | Zhoushan Zhizhong Network Technology Co., Ltd.
Singapore
Summary
Education
Curtin Singapore Bachelor of Communications, Web Media and Marketing Grade : Relevant coursework: Consumer Behaviour; Managing Social Media Platforms; Creating Content and Marketing Briefs; Discovering Marketing; Web Media; Media, Culture and Consumption. Feb 2024 - Present
Experience
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Marketing Communications Intern Zhoushan Zhizhong Network Technology Co., Ltd. May 2026 - Jun 2026 • 2 mos
Drafted brand communication plans for 3 campaigns and coordinated at least 5 posts per platform each week to support client brand visibility. Analysed campaign results and prepared weekly reports tracking engagement metrics to inform content optimisation.
- Media Operations Intern Hangzhou Xingdi Tonghui Culture Media Co., Ltd. Sep 2025 - Oct 2025 • 2 mos
Managed content planning and scheduling for Xiaohongshu and TikTok, publishing 15-20 posts per week and increasing average weekly engagement by 20%. Consolidated data across 4 channels into weekly reports and identified high-performing content patterns, helping increase video completion rates by 25% compared with the previous month. Supported 2 livestream events by creating promotional graphics and copy, assisting with pre-event setup and monitoring the broadcasts in real time.
Skills
- Adobe Premiere ProExpert
- CapCutExpert
Languages
- ChineseNative speaker
- EnglishNative speaker