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Ying Qi Lee | Gengen

Ying Qi Lee


Creator, Designer, Editor, Project Manager | ETYQ
Singapore
Nationality Singapore

Love every version of yourself, live every moment of your life

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Summary

Driven by my soul’s purpose to design spaces and shape narratives that empower emotions and inspire self-fulfillment, I’ve consistently sought out opportunities that sharpen my ability to create sustainable, human-centered impact across industries. I began my journey in media and communications as a diploma holder in Chinese Media & Communications, where I led multiple large-scale initiatives as an EXCO member of various co-curricular clubs and as the Project Manager, Marketing Director, Event Coordinator, and Film Director of Project Y(OUR)S. Alongside my roles as President of the Korean Cultural Club, TEDx Operations Director, and Welfare Director of The Sandbox Advocates, I honed my skills in event management, strategic communications, and leadership—laying the foundation for my belief in purposeful, people-centric design. Professionally, I embarked on a short stint at the Monetary Authority of Singapore (MAS) as their Engagement Manager, where I led internal engagement campaigns for the Inspection & Supervisory Methodologies department’s AIDA tools and C&C frameworks, deepening my appreciation for institutional communication and civic responsibility. Prior to that, I worked at Wateroam, a social enterprise that designs clean water solutions for humanitarian aid, where I witnessed firsthand the intersection of design, sustainability, social entrepreneurship, and humanitarian impact. Today, I am pursuing a Bachelor of Landscape Architecture at the National University of Singapore, with a minor in Innovation & Design. This step into landscape design as a new medium for social healing and systems transformation marks a major milestone—one that brings me closer to a larger vision: to design physical environments that nurture well-being, inclusivity, and empowerment. From managing brand partnerships as a content creator to leading multidisciplinary projects across sectors, every opportunity I’ve pursued serves a single agenda: to build a more emotionally empowering and socially sustainable future for the next generation.

Education

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    National University of Singapore Bachelor of Landscape Architecture, Year 1 Jan 2025 - Present
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    Ngee Ann Polytechnic Diploma of Education, Communication and Media Studies Jan 2021 - Present

Experience

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    Founder and Brand Owner ETYQ Sep 2024 - Present • 1 yr
    Hybrid

    Youth happiness is in decline worldwide - ETYQ aims to empower the youth audience through authentic, inspirational, and effective brand partnerships that help youths find back the life in youth and the youth in their lives.

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    Engagement Manager Monetary Authority of Singapore (MAS) Oct 2024 - Present • 11 mos

    Manages & executes engagement initiatives for the Inspection & Supervisory Methodologies department’s SSA, SMTA divisions:

    • Conceptualised & executed the engagement initiatives for SSA’s booth in AI Partners’ Day 2024
    • Managed & designed the inventory for Financial Supervisory Group’s AI & Data Analytics Tools with >30 stakeholders
    • Managed the creative collaterals and curation of the training materials for Culture & Conduct (C&C)’s concepts and frameworks
    • Co-ideated and executed the publicity strategies for SSA’s upcoming projects in the BIG Townhall’24

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    Brand Ambassador Starbucks Singapore Jan 2025 - Present • 8 mos

    Paid Partnership | Sponsored Content

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    Design and Marketing Executive Wateroam Feb 2024 - Aug 2024 • 7 mos

    • Proposed a revised brand kit and social media content strategy for Q3 of 2023, and effectively increased Wateroam’s social media engagement by ~25%-63% across all social media platforms we are active on
    • Oversaw the execution of all content treatments, and/or personally executed the editing and designing work of complex collaterals to ensure consistency in brand image and coherent alignment with marketing objectives
    • Managing the website and blog posts with Nila Studios
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    Design and Marketing Intern Wateroam Sep 2023 - Feb 2024 • 6 mos

    • Singapore Week Of Innovation & Technology: hosting VIPs such as DPM Heng, Minister Janil, and various overseas delegates
    • COP28UAE 2023 Social Media Campaign: led, edited, designed, and vetted all videos, posts, thumbnails while managing all public relations works with CNA and Ch8
    • TikTok for Business Marketing Workshop: learning about TikTok Marketing & kick-starting Wateroam’s TikTok after strategising

Languages

  1. Chinese
    Highly proficient
  2. English
    Highly proficient

Certifications

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    Certificate Of Employment Intermediaries (KAH) NTUC LearningHub
    Issued Jul 2024 • Expired Jul 2024
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    Civic Internship Ngee Ann Polytechnic
    Issued Sep 2023 • Expired Sep 2023