Built a menswear-focused Xiaohongshu account organically from 0 to 6,000+ followers in under two months, generating 17,000+ likes and saves. Independently manage content positioning, topic selection, styling concepts, copywriting, visual direction, publishing and performance analysis. Use audience engagement and content-performance data to optimize topics and formats, developing first-hand insight into Chinese social-media users and consumer preferences.

Built and independently operate a hotel booking and hospitality sales business serving primarily China-based clients, covering domestic and international hotel bookings. Generated RMB 460K+ in cumulative platform transaction value across 2,400+ platform transactions; approximately 95% of activity is hotel/travel related. Own the end-to-end sales cycle: digital customer acquisition, needs assessment, hotel recommendation, quotation, negotiation, booking coordination, service recovery and repeat-client management. Proactively negotiated a channel sales partnership with Hitial Aranya hotel group by presenting proven sales data directly to senior management; generated 100+ orders after the partnership. Developed and maintain 3–5 stable travel-agency channel relationships for inventory, pricing and fulfilment coordination. Converted dozens of Club Med bookings within approximately one month through product promotion, customer acquisition and sales conversion. Conduct daily competitor, OTA and hotel-direct price monitoring; adjust product mix, pricing and paid promotion based on exposure, inquiries and conversion performance. Independently handle English phone and email communication with international hotels for reservations, guest requests and booking issues; managed group bookings of up to approximately 10 rooms.