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Vinoth Muthuraman | Gengen

Vinoth Muthuraman


SEO Executive & Google ads | OECL.in
Singapore

Summary

Digital Marketing Specialist with 6+ years of experience in SEO, Google Ads, and Social Media Marketing. Skilled in driving traffic, leads, and ROI through data-driven strategies and campaign optimization.

Education

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    Bharath college of arts and science (Thanjavur) MSc. CS, CS Jan 2014 - Dec 2016
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    Bharath college of arts and science (Thanjavur) BSc. CS, CS Jan 2011 - Dec 2014

Experience

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    SEO Executive & Google ads OECL.in Jan 2023 - Present • 3 yrs 10 mos

    Executed comprehensive SEO strategies, including keyword research, on-page and off-page optimization, to improve organic search rankings and website visibility. Managed Google Ads campaigns to drive targeted traffic, generate qualified leads, and optimize advertising spend for improved campaign performance. Planned and executed email marketing campaigns to nurture prospects, engage potential customers, and support B2B lead generation. Implemented organic lead generation strategies through SEO-driven content, landing page optimization, and search intent analysis to attract relevant business inquiries. Monitored and analyzed marketing performance using Google Analytics 4 and Google Search Console, identifying growth opportunities and optimizing campaigns based on data-driven insights.

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    SEO Executive & Linkedin ads Shipsoft.co Jan 2023 - Present • 3 yrs 10 mos

    Increased organic traffic by 30-45% within three months through strategic SEO optimization, keyword targeting, and content improvements. Executed advanced SEO strategies to improve Google rankings, strengthen keyword visibility, and drive qualified organic traffic. Managed and optimized Google Ads campaigns, improving campaign performance, reducing cost per click (CPC), and maximizing return on ad spend (ROAS). Implemented technical SEO and Al-driven search optimization (AEO/GEO), focusing on Core Web Vitals, schema markup, website performance, and search visibility. Developed and executed data-driven digital marketing strategies using GA4, Google Search Console, and Looker Studio to track KPIs, analyze performance, and identify growth opportunities. Managed SEO content strategy, keyword research, competitor analysis, and on-page/off-page optimization to strengthen search rankings, improve user engagement, and generate qualified leads.

Skills

  1. Ahref
    Novice
  2. Keyword Planner
    Novice

Languages

  1. English
    Working knowledge
  2. Tamil
    Working knowledge

Certifications

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    Advanced Digital Marketing and SEO course