Spearheaded the end-to-end revamp of the corporate website, enhancing user interface (UI) and content to improve engagement and lead capture. Developed and implemented an SEO strategy that increased organic visibility, driving key landing pages from unranked to top 50 results on Google. Created visually compelling digital assets for recruitment marketing, improving application rates for key roles. Managed full-cycle outreach campaigns, leveraging email and social media to nurture B2B client relationships and support business development goals.

Oversaw advertising campaigns and represented the brand at exhibitions and promotional events. Monitored campaign performance, analysed metrics, and compiled detailed reports for management. Assisted in B2B and B2C product sales and collaborated on budget planning and expense tracking. Managed the company's e-commerce platform and supervised team members during roadshows.