Experience in brand communication, campaign planning and brand awareness initiatives. Experience across SEO, social media marketing, app branding and digital marketing execution. Strong communication, stakeholder management and teamwork skills. Currently pursuing MSc in Marketing Science at Nanyang Technological University.
Sia Dev
Manager - Brand Communication | FinEdge
Singapore
Summary
Education
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Nanyang Technological University MSc, Marketing Science Jan 2024 - Present- O.P. Jindal Global University Bachelor of Liberal Arts and Humanities, Economics Grade : 8.46/10 Aug 2020 - May 2024
Experience
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Manager - Brand Communication FinEdge Jul 2024 - Present • 2 yrs 2 mos
Built a small in-house team for SEO and social media, strengthening overall brand communication and LinkedIn presence. Created the company's ₹1,500 Crores Assets Under Management campaign, receiving recognition from clients and industry leaders. Actively involved in the conceptualization, ideation and branding of the FinEdge app. Collaborated on #SheInvestsBest, an initiative promoting financial literacy among women.
- Project Intern HDFC Bank Wealth Jan 2024 - Feb 2024 • 2 mos
Tracked interactions with 200+ clients through CRM data entries. Supported investment portfolio management and designed two mutual fund portfolios. Conducted wealth penetration and competitor analysis and proposed strategies for high-net-worth clientele.
Skills
- Marketing: Campaign PlanningExpert
- Brand & Product PositioningExpert