As the PM leading the core app experience across mobile and web, I crafted strategy and executed on the roadmap to enable users to form local connections, to share timely and relevant news with those nearby, and to have more meaningful discourse about a breadth of topics that entertain and inform.

Built Creativa's creator business from 0 -> 1, driving $XX million in annual transaction rate. 

Opened up Creativa as a monetization platform for creators, while enabling the company to accelerate monetization bets with app and bot developers.

Scaled creators' revenue products (7x in 2023), aligned incentives with end users (+15% engagement), and improved the margin profile of the business line (from negative unit economics to +94% margin contribution).