Audible, the world's leading producer of spoken-word entertainment, combines storytelling, technology, and data-driven marketing to reach millions of listeners worldwide. • Lead regional customer acquisition and media strategy across Australia, Japan, and India, translating commercial objectives into market-specific acquisition plans while managing ~US$5M annual media investment with disciplined CAC efficiency. • Develop integrated acquisition strategies across paid social, paid search, and native platforms, driving traffic, digital storefront engagement, and full-funnel purchase conversions. • Australia: Scaled acquisition from near-zero to a mature full-funnel program, securing a 167% budget expansion while reducing CAC by 39% YoY. • Japan: Delivered 40% subscriber growth and 26% lower CAC versus plan through localized creative strategies, audience planning, and cross-functional execution. • Expanded regional media capabilities across LINE, Snapchat, Reddit, and Twitter by partnering with Legal, Finance, Ad Operations, and platform teams to establish scalable campaign infrastructure. • Partnered with Global Social, Data Science, and Measurement teams to develop Geo-Lift and incrementality testing methodologies, enabling more informed investment decisions beyond platform attribution. • Established regional best practices for campaign planning, creative testing, and performance governance, improving consistency across global markets. • Led regional performance reporting and executive business reviews, translating campaign data into actionable recommendations for budget allocation, market prioritisation, and growth planning

Led end-to-end customer acquisition and growth strategy for Audible India, owning integrated media planning, forecasting, budgeting, and optimisation across Paid Search, Paid Social, Display, Affiliates, ASO, SEO, and Organic Marketing. • Built Audible India's acquisition engine following market launch, establishing scalable media operations and cross-functional planning across Marketing, Product, Finance, and Content teams. • Delivered 10% lower CAC in 2022 and an additional 8% improvement in 2023 through strategic budget allocation, creative testing, audience optimisation, and channel rebalancing. • Led weekly and monthly business reviews, translating campaign performance, customer behaviour, and market trends into executive recommendations that shaped acquisition strategy and media investment decisions. • Drove creative and messaging innovation during COVID-19, repositioning campaigns around lifestyle use cases that contributed 31% of monthly acquisitions at 17% lower CAC than baseline. • Spearheaded the go-to-market strategy for Audible Suno; exceeded launch targets and lowered customer acquisition costs by US$120K annually through hands-on search bidding optimization and keyword harvesting across Google and Apple Search Ads (ASA). • Delivered 100% of campaign KPIs for the Audible Accelerator programme using 84% of planned budget while coordinating cross-channel execution across Meta, Google, and LinkedIn. • Partnered with regional Product teams to lead CRO initiatives across web and app storefront funnels, improving e-commerce conversion rates by 45% and standardizing optimization practices. • Mentored marketing specialists on media planning, forecasting, acquisition strategy, and performance measurement while strengthening collaboration between Marketing and Finance for business planning and forecasting