Marketing Executive with a creative background in campaign planning, brand activation, and event-based marketing. Experienced in executing integrated marketing initiatives, managing creative deliverables, and supporting cross-platform campaigns to drive awareness and engagement. Adept at aligning creative execution with brand strategy and business goals.
Summary
Education
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UiTM Cawangan Negeri Sembilan Kampus Rembau Bachelor Of Mass Communication (Hons), Broadcasting Grade : CGPA 3.65 Jan 2020 - Dec 2023- Pusat Asasi UiTM, Kampus Dengkil Foundation, TESL Grade : CGPA 3.1 Jan 2019 - Dec 2020
Experience
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Content & Product Marketing Associates Astro Malaysia Jun 2024 - Present • 2 yrs 1 mo
Developed and executed cross-platform content strategies for entertainment and lifestyle brands, increasing social media engagement by 35% Planned and implemented brand and content marketing campaigns aligned with business and brand objectives Collaborated with creative, production, and media teams to deliver consistent brand messaging across digital platforms and activations.
- Content & Creative Marketing Executive Media Prima Berhad Aug 2023 - Jun 2024 • 11 mos
Produced video content for promotional campaigns, increasing viewer engagement by 30% Designed graphics and animations for digital platforms, driving a 35% increase in online interactions and brand visibility Supported live events by delivering interactive content and on-ground activations that strengthened audience engagement with the TV station
Skills
- Creative Marketing StrategyExpert
- Campaign Planning & ExecutionExpert
Languages
- MalayNative speaker
- EnglishNative speaker
Certifications
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Google Ads Certificate - Creative, Ads Measurement, Ads research, Ads Display & Performance Ads AstroIssued Jan 2025 • Expired Dec 2025- Kancil Awards (Bronze) Klinik Bergerak Dr PontianakIssued Jan 2025 • Expired Dec 2025