Amos Lau | Gengen

Working - open to new opportunities

Amos Lau


Marketing Executive | Academy for Professional and Continuing Education (NTU PACE)
Singapore

Creative architect. Narrative engineer. Rooted in strategy. Growing through creativity. Designing impact through words, vision, and strategy

Summary

Don't just build marketing campaigns, engineer brand identities.

With a foundation in engineering and a track record of executing high-impact marketing at NTU PACE, I operate at the intersection of systematic architecture and creative intuition. I believe branding should be a science, not just a feeling. Brand Engineering is "a systematic approach to constructing personal and corporate identities that are scalable, data-backed, and human-centric." My goal is to move beyond manual content generation into high-level strategic orchestration. As a Gemini Educator, I am obsessed with the real-world application of AI tools like Gemini and NotebookLM to automate complex workflows.

I believe the future of marketing isn't just about using AI as a chatbot, but as a catalyst to: 70% : Apply AI to automate content pipelines and synthesize market trends for immediate real-world results. 20% : Collaborate with founders and industry mentors to validate and refine AI-driven narratives. 10% : Continuously master the latest in AI agents and LLM capabilities. Credibility & Vision: My contrarian takes on Gen Z and as a marketing professional have been featured in The Business Times and The Straits Times.

Whether I'm acting on screen, writing to publish, or advising startups like Pongz, my mission is the same: to help visionaries craft narratives that don't just sell products, but inspire movements. I'm currently focused on how AI can transform the way we learn, work, and scale human impact.

Let's build the future of brand strategy together. Contact or collaborate via @. | FB/IG: @asianamoz

Social Media Management
Content Marketing
Marketing Strategy

Education

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    Singapore University of Social Sciences (SUSS) Marketing/Marketing Management, General, General Jan 2025 - Jan 2026
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    Singapore Institute of Management Bachelor of Arts - BA, Marketing (Honours), Marketing May 2024 - Dec 2024
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    Ngee Ann Polytechnic Diploma of Electrical Engineering, Electrical and Electronics Engineering, Electrical and Electronics Engineering Apr 2017 - Apr 2021

Experience

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    Marketing Executive Academy for Professional and Continuing Education (NTU PACE) Aug 2025 - Present • 8 mos
    Contract

    Tools used & learnt: Adobe Suite Tools (PhotoShop, Premiere Pro), Canva Pro, Sitefinity, Hubspot

    • Executed comprehensive marketing campaigns for continuing education programs, resulting in a 15% increase in program enrollment and engagement over 4 months.

    • Analyzed campaign performance data to optimize digital ad spend, reducing cost-per-acquisition by 20%.

    • Collaborated with cross-functional teams to develop and distribute targeted promotional materials across multiple digital channels.

    Content Marketing
    Digital Marketing
    Marketing Strategy
    Market Research
    Social Media Management
    Adobe Premiere Pro
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    Contributing Writer New In Asia Oct 2025 - Present • 6 mos
    Freelance | Remote
    Copywriting
    Content Creation
    Business Writing
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    Digital Marketing Specialist Floorrich Global Pte. Ltd Jan 2025 - Jun 2025 • 6 mos
    Seasonal | Onsite
    Social Media Management
    Digital Marketing
    Marketing Strategy
    Content Marketing
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    Multimedia Manager Amoz Creative. Jan 2023 - Oct 2024 • 1 yr 10 mos
    Self-employed | Hybrid

    Social Media & Content Specialist

    Content Creation
    Content Marketing
    Social Media Management

Skills

  1. Integrated Marketing
    Skillfull
  2. Website Building
    Beginner

Languages

  1. Korean
    Working knowledge
  2. English
    Native speaker
  3. Malay
    Working knowledge
  4. Greek, Ancient (to 1453)
    Working knowledge
  5. Indonesian
    Working knowledge
  6. Creoles and pidgins, English-based
    Very good command

Certifications

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    Introduction to Complexity Science
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    Email Marketing
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    LinkedIn Certified Marketing Insider
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    Meta Social Media Marketing Professional Certificate

Gallery

  1. Nas Summit Asia Dec 2024 | Amos Lau's Resume | Gengen
    Nas Summit Asia Dec 2024 See details
    Nanyang Technological University PACE (SCTP) | Amos Lau's Resume | Gengen
    Nanyang Technological University PACE (SCTP) See details