Don't just build marketing campaigns, engineer brand identities.

With a foundation in engineering and a track record of executing high-impact marketing at NTU PACE, I operate at the intersection of systematic architecture and creative intuition. I believe branding should be a science, not just a feeling. Brand Engineering is "a systematic approach to constructing personal and corporate identities that are scalable, data-backed, and human-centric."

My goal is to move beyond manual content generation into high-level strategic orchestration. As a Gemini Educator, I am obsessed with the real-world application of AI tools like Gemini and NotebookLM to automate complex workflows.

Education: B.Sc in Marketing; Singapore University of Social Sciences (SUSS) | Aug 2028

Diploma in Electrical Engineering; Ngee Ann Polytechnic | 2017-2021

• Specialization: Power Engineering, Decarbonisation.

Experience:

Marketing Executive | NTU PACE

• Engineered and executed high-impact marketing campaigns, transitioning from manual content generation to strategic orchestration.

• Implemented AI-driven workflows using Gemini to automate content pipelines and synthesize market trends and research.

Founder & Creative Director | Amoz Creative

• Developing scalable brand identities for diverse clients, focusing on a "science-first" approach to personal and corporate branding.

• Consulting for startups (e.g., Pongz) on narrative-driven growth and market positioning.

Author & Content Creator | Penguin Books / Independent

• Author of the upcoming book Bamboo Decade (Penguin Books), exploring Gen Z narratives and social dynamics

• Professional actor and media personality, leveraging on-screen experience to craft compelling brand stories

Whether I'm acting or writing to publish, my mission is to help visionaries craft narratives that don't just sell products, but inspire movements.

Let's build the future of brand strategy together!

Contact or collaborate via FB/IG: @asianamoz