Digital Marketing & Content Specialist
Full-time
Responsibilities
1. Content Creation & Brand Management
Develop engaging digital content including videos, reels, graphics, photography, articles, student stories and promotional materials.
Create content for EAIM's programmes including International College (AEIS, GCE O-Level, GCE A-Level, NCUK International Foundation Year), Diploma, Degree, Master's and Executive Education programmes.
Produce marketing content tailored for different target audiences including local students, international students, parents, education agents and corporate partners.
Maintain consistency of EAIM's brand identity across all digital channels.
Coordinate content production with internal departments, lecturers, students and external vendors.
2. Social Media Management
Manage EAIM's social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu and other relevant channels.
Develop and maintain monthly content calendars.
Grow audience engagement and improve community interaction.
Monitor social media trends and recommend innovative marketing ideas.
Respond to enquiries and comments where appropriate
3. Digital Marketing & Campaign Management
Plan, execute and optimise digital marketing campaigns across Meta, Google, LinkedIn and other digital advertising platforms.
Work closely with the Student Recruitment team to generate quality student leads.
Monitor campaign performance and continuously optimise campaigns to improve cost per lead (CPL), conversion rates and return on investment.
Support lead nurturing campaigns through email marketing and CRM platforms.
Assist in the planning and promotion of Open Houses, webinars, education fairs and recruitment events.
4. Website & SEO
Update website content to ensure information remains accurate and relevant.
Optimise website pages for SEO and user experience.
Work with external vendors to improve website performance where required.
Monitor website traffic and user behaviour using analytics tools.
5. Analytics & Performance Reporting
Track and analyse campaign performance using Meta Business Suite, Google Analytics and other marketing tools.
Prepare monthly marketing performance reports and provide actionable recommendations.
Measure key marketing metrics including:
o Lead generation
o Cost per Lead (CPL)
o Engagement rate
o Reach and impressions
o Website traffic
o Conversion rate
o Return on Ad Spend (ROAS)
6. Compliance & Quality Assurance
Ensure all marketing and advertising materials comply with SkillsFuture Singapore (SSG) Advertising Guidelines, EduTrust requirements and institutional policies
Ensure all published content is accurate, professional and aligned with EAIM's branding standards.
7. Cross-functional Collaboration
Work closely with Student Recruitment, Academic, Operations and Senior Management on marketing initiatives.
Support photography and videography during campus events, graduation ceremonies, workshops and recruitment activities.
Provide marketing support for new programme launches and strategic institutional projects.
Requirements
Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Mass Communication, Media, Business or a related discipline
Minimum 2 years of experience in digital marketing, content creation or social media management.
Experience in the education industry would be an advantage.
Proficiency in Meta Business Suite, Google Analytics, Google Ads, Canva and video editing software.
Knowledge of SEO and digital marketing best practices.
Experience with AI-powered content creation tools will be an advantage.
Strong written and verbal communication skills.
Creative, analytical and able to work independently in a fast-paced environment.
Only short-listed candidates will be notified.
About the company
East Asia Institute of Management (EAIM) had its genesis in 1984 as Informatics Software providing professional and vocational training in information technology. The company was restructured in 2001 to offer academic degree programmes and renamed East Asia School of Business. Consistent with our founding vision to be a world-class educational institution, we put in place, at the onset, robust structures, systems and processes, and established both the Academic Board and the Examination Board to ensure academic rigor of our programmes and integrity of our examination system. Over the years, EAIM continues to grow from strength to strength. Today, we are a private education institution (PEI) in Singapore, offering a comprehensive suite of undergraduate and postgraduate programmes across major disciplines. In addition to our Diploma and Advanced Diploma programmes, we are collaborating with universities from UK, to offer Bachelor’s and Master’s Degree programmes. Our range of programmes includes Hospitality & Tourism Management, Business Management, Accounting, Finance, Information Systems, Marketing, Medical Bioscience, Psychology and many more.
With the inception of the Council for Private Education under the Private Education Act in December 2009, EAIM was among the first batch of few PEIs to be awarded the inaugural 4-year Edutrust certification. It had successfully renewed both the ERF and EduTrust Certification throughout the years, 4 times up to 2026.
If you have the aspiration to succeed, your learning journey with us could be a fruitful and enriching experience. We are confident that the transnational and employability-centered education you receive at EAIM will equip you with the 4Cs for professional success – i.e. to become a graduate who is Creative, Competent, Confident and Committed.