East Asia Institute of Management Pte Ltd

Responsibilities 1. Content Creation & Brand Management Develop engaging digital content including videos, reels, graphics, photography, articles, student stories and promotional materials. Create content for EAIM's programmes including International College (AEIS, GCE O-Level, GCE A-Level, NCUK International Foundation Year), Diploma, Degree, Master's and Executive Education programmes. Produce marketing content tailored for different target audiences including local students, international students, parents, education agents and corporate partners. Maintain consistency of EAIM's brand identity across all digital channels. Coordinate content production with internal departments, lecturers, students and external vendors. 2. Social Media Management Manage EAIM's social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu and other relevant channels. Develop and maintain monthly content calendars. Grow audience engagement and improve community interaction. Monitor social media trends and recommend innovative marketing ideas. Respond to enquiries and comments where appropriate 3. Digital Marketing & Campaign Management Plan, execute and optimise digital marketing campaigns across Meta, Google, LinkedIn and other digital advertising platforms. Work closely with the Student Recruitment team to generate quality student leads. Monitor campaign performance and continuously optimise campaigns to improve cost per lead (CPL), conversion rates and return on investment. Support lead nurturing campaigns through email marketing and CRM platforms. Assist in the planning and promotion of Open Houses, webinars, education fairs and recruitment events. 4. Website & SEO Update website content to ensure information remains accurate and relevant. Optimise website pages for SEO and user experience. Work with external vendors to improve website performance where required. Monitor website traffic and user behaviour using analytics tools. 5. Analytics & Performance Reporting Track and analyse campaign performance using Meta Business Suite, Google Analytics and other marketing tools. Prepare monthly marketing performance reports and provide actionable recommendations. Measure key marketing metrics including: o  Lead generation o  Cost per Lead (CPL) o  Engagement rate o  Reach and impressions o  Website traffic o  Conversion rate o  Return on Ad Spend (ROAS) 6. Compliance & Quality Assurance Ensure all marketing and advertising materials comply with SkillsFuture Singapore (SSG) Advertising Guidelines, EduTrust requirements and institutional policies Ensure all published content is accurate, professional and aligned with EAIM's branding standards. 7. Cross-functional Collaboration Work closely with Student Recruitment, Academic, Operations and Senior Management on marketing initiatives. Support photography and videography during campus events, graduation ceremonies, workshops and recruitment activities. Provide marketing support for new programme launches and strategic institutional projects. Requirements Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Mass Communication, Media, Business or a related discipline Minimum 2 years of experience in digital marketing, content creation or social media management. Experience in the education industry would be an advantage. Proficiency in Meta Business Suite, Google Analytics, Google Ads, Canva and video editing software. Knowledge of SEO and digital marketing best practices. Experience with AI-powered content creation tools will be an advantage. Strong written and verbal communication skills. Creative, analytical and able to work independently in a fast-paced environment. Only short-listed candidates will be notified.

Responsibilities 1. Student Recruitment & Sales Achieve monthly, quarterly and annual student enrolment targets. Recruit students for: AEIS GCE O Level GCE A Level International Foundation Programmes (NCUK IFY) Higher Education programmes Recommend suitable academic pathways based on students' qualifications and aspirations. Conduct professional education counselling to students and parents. Manage enquiries and convert prospective students into successful enrolments. Maintain a healthy recruitment pipeline and achieve conversion targets. 2. Education Counselling Provide professional education advice to students & parents by: Understanding academic background and career aspirations. Recommending suitable progression pathways. Explaining programme structures, admission requirements and progression opportunities. Advising on university pathways and overseas study opportunities where applicable. 3. Outreach & Lead Generation Generate new student leads through various channels. Conduct outreach activities to schools and education partners. Participate in: Education fairs School presentations Open Houses Webinars Seminars Roadshows Build relationships with schools, tuition centres and referral partners. Identify new recruitment opportunities within assigned markets Support marketing content by providing local insights and student profiles (when required). 4. Agent & Partner Management Develop and maintain relationships with education agents and overseas recruitment partners. Conduct programme briefings and training sessions for agents. Monitor recruitment performance and provide ongoing support to agent partners. Ensure all recruitment activities comply with EAIM's policies and regulatory requirements. 5. Customer Relationship Management Maintain timely and professional communication with prospective students. Update and manage student records accurately in the CRM system. Ensure prompt follow-up on all enquiries and applications. Deliver excellent customer service throughout the recruitment process. 6. Marketing Support Providing market intelligence. Giving feedback on campaign effectiveness. Supporting social media recruitment activities. Participating in promotional videos and webinars when required. Suggesting new recruitment initiatives 7. Admissions & Compliance Guide students through the full application, documentation, and enrolment process. Work closely with Admissions, Student Services, Registrar, and Academic teams to ensure a smooth start for every student Comply with EAIM's policies, EduTrust requirements and all applicable regulatory guidelines. Requirements Singaporean / Long-term local resident candidates preferred. Minimum Diploma qualification in Business, Marketing, Education or related discipline; Degree is an advantage 1–2 years of experience in direct sales, customer-facing roles, education sales, consultative sales. Strong communication and presentation skills in English Confident, positive, self-driven, and comfortable working with monthly targets. Strong interpersonal skills with the ability to understand customer needs and close sales. Able to work on weekends for Open Houses or recruitment events (time-off provided). The successful candidates will be paid competitive salary plus attractive commission  Why Join EAIM? Be part of a rapidly growing local-focused sales team. Opportunity to make a meaningful impact by helping students achieve their educational and career aspirations. Work in a dynamic, fast-paced sales environment with strong support from marketing and operations. Attractive basic salary + commissions + performance incentives. Clear career progression into Senior Sales Executive, Sales Team Lead, or Regional Sales roles. Only short-listed candidates will be notified.