Content Creation: Brand Campaigns

Sponsored content for brands across different industries

My role in each campaign

• Reviewed the brand brief, key messages and deliverables

• Came up with the concept to suit the product and my audience

• Styled, photographed and filmed all content

• Edited photos and videos, including colour grading, cuts and on-screen text

• Wrote captions and hashtags, and included brand tags and disclosures

• Submitted drafts for approval, made revisions, and posted on schedule

Formats: Instagram feed posts, Reels and Stories, and TikTok videos

Featured campaigns

• Gold Kili (F&B), Instagram Reel: a cold brew tutorial showing how easily the coffee can be made at home.

• Yishion (Fashion), Instagram post: an everyday outfit look, styled and showing how the pieces wear in our day to day life.

• OPPO Reno 10x Zoom (Tech), Instagram Stories: a travel series from Hokkaido and Sapporo showing the phone's camera and zoom, covering scenery, food and street scenes.

• Catnap (Home & Living), Instagram post: a showroom visit trying out their mattresses and bedding, giving followers a first-hand look before buying.