1. Designed and iterated on the backend management system, built component visual specifications, and collaborated with R&D for optimized interaction. 2. Planned and produced content for offline terminal advertising machines, including layout design and regular maintenance of updated materials. 3. Led the UI design from scratch for a proprietary platform for dentists, establishing product visual standards and overseeing front-end development. 4. Upgraded the overall visual design of the brand's official website, establishing multi-terminal visual specifications and optimizing page conversion rates. 5. Provided comprehensive design services for brand promotional materials, including posters, brochures, and packaging, and managed the entire printing process. 6. Planned and designed the visual experience for the dental clinic's entire patient journey, creating signage and integrating it with the environment. 7. Designed the overall soft decoration scheme for dental clinics, producing renderings and coordinating on-site implementation. 8. Designed the stage visuals for brand offline events, producing venue renderings and coordinating with construction teams. 9. Undertook visual design for over 50 cooperative foundation dental courses, including course covers and recruitment posters.

1. Independently managed the entire process of event planning and execution, created stage visuals and opening videos, proficient in PS/PR/AI/C4D/CAD and the full suite of Office software. 2. Undertook website redesign for corporate clients and comprehensive brand VI visual design, establishing brand visual systems. 3. Coordinated business development and project planning for various commercial events, overseeing the entire process from planning to execution. 4. Responsible for the visual design of brand flat graphics, event venue layout, and stage visuals. 5. Independently produced event video editing and AE dynamic effect packaging, including post-production of event footage. 6. Solely responsible for the planning and on-site execution of corporate team building, mobilization meetings, large-scale marketing events, and major conferences.