Positive and willing learner who is able to identify, strategize and execute the best approaches needed with considerations for the executor's and end user's point of views.
WL Chua
Marketing Manager (Asia Pacific) | Roffey Park Institute (Asia Pacific)
Singapore
Summary
Education
National University of Singapore Master of Social Science in Communications Grade : GPA: 4.9/5 Jan 2021 - Aug 2022
University at Buffalo Bachelor of Science , Business Administration (Concentration: Marketing, International Business) Grade : GPA: 3.07/4 Jan 2007 - Aug 2011
Experience
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MARKETING MANAGER ASIA PACIFIC ROFFEY PARK INSTITUTE ASIA PACIFIC (RPAP) Dec 2019 - Dec 2020 • 1 yr 1 mo
- Established, coordinated and developed strategic goals and objectives, direction and plans in marketing and communications to established as well as new locations such as Australia, New Zealand, and Thailand
- Analyzed and optimized key digital media accounts to increase viewership from 10,000+ to over 50,000+ per month
- Developed and refined new and existing programs with faculty to suit local stakeholders' profile and needs; Content creation for promotion of programs for Asia Pacific and UK audiences Collaboration with external partners on workshops and symposiums (IAL Singapore, Lloyds, AIA, AIG)
Brand ManagementContent MarketingDigital MarketingContent Creation- MARKETING MANAGER SENTOSA HARBOURFRONT BUSINESS ASSOCIATION (SHBA) Jul 2017 - Dec 2019 • 2 yrs 6 mos
- Coordinated, organized and executed digital promotional campaign (marketing and communications) involving over 30 stakeholders throughout the precinct; inclusive of post-event analysis, survey, collation of findings and reporting
- Coordinated and executed physical promotional events to the precinct such as networking events and FAM trips Increased local visitors to the precinct by at least 4,000+ in less than 2 months using minimal budget; sustained through the rest of year
- Refreshed and realigned the strategic direction for marketing and communications for SHBA - brand identity, all official materials for correspondences to stakeholders/public
- Business development for the precinct and fostering ties with stakeholders through constant engagement to understand potential development opportunities, formulating the best approaches, and aiding them in marketing for their businesses
- Redeveloped digital assets such as social media accounts and website, including layout and content creation – increasing reach, engagement and traffic
Skills
- Adobe Programs (Photoshop, Illustrator)SkillfullNoviceBeginnerSkillfullExperiencedExpert
- Microsoft OfficeSkillfullNoviceBeginnerSkillfullExperiencedExpert
Languages
- EnglishNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
- MandarinNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker