Positive and willing learner who is able to identify, strategize and execute the best approaches needed with considerations for the executor's and end user's point of views.
WL Chua
Marketing Manager (Asia Pacific) | Roffey Park Institute (Asia Pacific)
Singapore
Summary
Education
-
National University of Singapore Master of Social Science in Communications Grade : GPA: 4.9/5 Jan 2021 - Aug 2022 -
University at Buffalo Bachelor of Science , Business Administration (Concentration: Marketing, International Business) Grade : GPA: 3.07/4 Jan 2007 - Aug 2011
Experience
-
'%3e%3crect%20x='0.5'%20width='64'%20height='64'%20rx='8'%20fill='%23E6E3F9'/%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M44.4684%2011.2093C45.323%2011.7834%2045.8334%2012.7311%2045.8334%2013.7437V71.5903C45.8334%2073.2895%2044.4222%2074.667%2042.6813%2074.667H14.3188C12.578%2074.667%2011.1667%2073.2895%2011.1667%2071.5903V25.3228C11.1667%2024.0475%2011.9728%2022.9044%2013.1932%2022.449L41.5557%2010.8699C42.5247%2010.5083%2043.6139%2010.6352%2044.4684%2011.2093Z'%20fill='%236754C8'/%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M28.0802%2029.6378C28.6491%2029.2817%2029.364%2029.2345%2029.9764%2029.5127L55.3543%2041.0415C56.0531%2041.359%2056.5003%2042.0452%2056.5003%2042.8002V72.7279C56.5003%2073.7985%2055.6149%2074.6663%2054.5226%2074.6663H29.1447C28.0525%2074.6663%2027.167%2073.7985%2027.167%2072.7279V31.2715C27.167%2030.6099%2027.5113%2029.9939%2028.0802%2029.6378Z'%20fill='url(%23paint0_linear_2515_20613)'/%3e%3ccircle%20cx='45.9958'%20cy='45.5768'%20r='2.06863'%20transform='rotate(-3.92943%2045.9958%2045.5768)'%20fill='white'/%3e%3cellipse%20cx='34.7058'%20cy='42.2052'%20rx='2.06864'%20ry='2.06864'%20transform='rotate(-3.92943%2034.7058%2042.2052)'%20fill='white'/%3e%3c/g%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_2515_20613'%20x1='26.325'%20y1='65.8186'%20x2='57.9007'%20y2='59.5553'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.160358'%20stop-color='%239685F4'/%3e%3cstop%20offset='1'%20stop-color='%2367E2F2'/%3e%3c/linearGradient%3e%3cclipPath%20id='clip0_2515_20613'%3e%3crect%20x='0.5'%20width='64'%20height='64'%20rx='8'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
MARKETING MANAGER ASIA PACIFIC ROFFEY PARK INSTITUTE ASIA PACIFIC (RPAP)Dec 2019 - Dec 2020 • 1 yr 1 mo |
- Established, coordinated and developed strategic goals and objectives, direction and plans in marketing and communications to established as well as new locations such as Australia, New Zealand, and Thailand
- Analyzed and optimized key digital media accounts to increase viewership from 10,000+ to over 50,000+ per month
- Developed and refined new and existing programs with faculty to suit local stakeholders' profile and needs; Content creation for promotion of programs for Asia Pacific and UK audiences Collaboration with external partners on workshops and symposiums (IAL Singapore, Lloyds, AIA, AIG)
Brand ManagementContent MarketingDigital MarketingContent Creation - MARKETING MANAGER SENTOSA HARBOURFRONT BUSINESS ASSOCIATION (SHBA)Jul 2017 - Dec 2019 • 2 yrs 6 mos |
- Coordinated, organized and executed digital promotional campaign (marketing and communications) involving over 30 stakeholders throughout the precinct; inclusive of post-event analysis, survey, collation of findings and reporting
- Coordinated and executed physical promotional events to the precinct such as networking events and FAM trips Increased local visitors to the precinct by at least 4,000+ in less than 2 months using minimal budget; sustained through the rest of year
- Refreshed and realigned the strategic direction for marketing and communications for SHBA - brand identity, all official materials for correspondences to stakeholders/public
- Business development for the precinct and fostering ties with stakeholders through constant engagement to understand potential development opportunities, formulating the best approaches, and aiding them in marketing for their businesses
- Redeveloped digital assets such as social media accounts and website, including layout and content creation – increasing reach, engagement and traffic
- MARCOMMS SPECIALIST (EXECUTIVE) NATIONAL UNIVERSITY OF SINGAPORE, CENTRE FOR FUTURE-READY GRADUATES (NUS CFG)Jan 2017 - Jul 2017 • 7 mos |
- Developed, strategized and refresh all collaterals (printed and digital); includes social media (Website, Facebook, LinkedIn) and publications
- Rejuvenized content to be student-centric by identifying key content topics Content creation for EDMs (monthly) and social media pages (Website, Facebook, LinkedIn)
- Organized events for the department for large scaled University-wide events such as Career Fair 2017 and individual booth during Open Day 2017 includes logistics (start to finish) and post-event reporting
- Organized inaugural event by CFG for international audience known as Future-ready Educators Summer School – includes logistics, publicity, registration (tracking, follow-up, reminders), planning, collaterals (event booklet, leaflets, microsite, certification), and post-event reporting
- EVENTS/MARKETING MANAGER LENNOX & OOI PTE LTD (CAMPUS MAGAZINE & SPORTS+TRAVEL MAGAZINE)Aug 2014 - Aug 2016 • 2 yrs 1 mo |
- Facilitated day-to-day operations, overseeing and mentoring all interns (contributors online and in-house) of 15+, sub-editor for all articles, answering queries received, and securing additional distribution locations
- Maintained and developed social media accounts and website – communications, content creation for print editions and web articles, surveys to understand target audience better, development of editorial calendar
- Coordinated one of the first online café review and giveaway segment known as "Munchy Mondays” with average reach of 15,000+ in a week
- Business strategizing, sponsorship sourcing and events organization – generating ideas for clients, collaborations with partners for events, development and execution of events for both local and international companies. (LaSalle, Adobe etc) Collaboration with various tourism boards such as to promote locations to tertiary students
- Photography and videography – conceptualization/story-boarding, onsite video direction for location shoots, planning (themes, focus, locations)
Skills
- Adobe Programs (Photoshop, Illustrator)SkillfullNoviceBeginnerSkillfullExperiencedExpert
- Microsoft OfficeSkillfullNoviceBeginnerSkillfullExperiencedExpert
Languages
- EnglishNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
- MandarinNative speakerWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker