Progressed within the team to spearhead strategic direction, solution design and complex client engagements across brand, experience, and business transformation initiatives.

• Led research-based strategy development across core industries of finance, insurance, healthcare & pharmaceuticals, ICT, and FMCG sectors, to inform actionable recommendations for key clients such as AIA, Prudential, HSBC, FWD, Red Hat, Terumo, Galderma, and more
• Spearheaded strategic planning across projects, ensuring solutions were insight-driven, commercially viable, and operationally sound
• Built and led strategic frameworks that guided creative, experiential, and execution teams from concept to delivery
• Applied deep process design, operational excellence, and change methodologies to help clients adapt to shifting market demands
• Guided teams in aligning brand, experience, and engagement strategies with business goals and audience needs
• Championed end-to-end projects — diagnosing problems, synthesising insights, testing ideas, and delivering actionable recommendations
• Mentored planners and junior strategists, strengthening overall strategic capability and consistency within the team

Multi-hatted client servicing and project delivery role, operating at the intersection of stakeholder management, creative solutioning, and operational execution.

• Managed client relationships and served as primary point of contact across multiple accounts
• Orchestrated end-to-end campaign and project delivery, managing timelines, resources, and stakeholders
• Coordinated event operations and vendor management to deliver seamless activations
• Supported healthcare, consumer, and public-sector clients including Invisalign, Abbott Diagnostics, Boston Scientific, SAFRA, and SATA CommHealth