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Porntip Ploypradbab | Gengen

Porntip Ploypradbab


E-commerce Manager | Panasonic Thailand
Thailand

Summary

Results-oriented E-commerce Manager with over eight years of experience in designing, implementing, and optimizing online sales strategies. Demonstrated proficiency in driving traffic, enhancing conversion rates, improving customer experiences, and increasing digital revenue. Adept at leading cross-functional teams, utilizing data analytics to guide decision-making, and employing innovative marketing techniques to maximize profitability. Experienced in managing strategic client relationships to achieve business success across various digital platforms. Passionate about remaining at the forefront of e-commerce trends and leveraging technology to deliver measurable business outcomes.

Education

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    Sirindhorn International Institute of Technology | Thammasart University Bachelor of Science., Management Technology Jan 2014 - Dec 2014
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    Sirindhorn International Institute of Technology Bachelor of science, Management Technology Aug 2014 - May 2018

Experience

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    E-commerce Manager Panasonic Thailand Jul 2024 - Present • 1 yr 9 mos

    Lead the strategy and execution of all digital sales initiatives across various online platforms. Driving revenue growth, improving the customer experience, and managing online product listings, digital marketing campaigns, and e-commerce operations. Close collaboration with cross-functional teams to ensure the successful launch and management of Panasonic's online store while focusing on continuous optimization and growth. Accomplishment 180% online sales growth in cumulative 3 months. Expand sales channels: Tiktok/Nocnoc/Makro pro. Leverage and maintain marketing cost to be on track with business revenue.

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    Digital Marketing Manager Purefoods Thailand Sep 2023 - Present • 2 yrs 7 mos

    Manage team target KPIs consists of e-commerce platform (Shopee, Lazada), social commerce (Facebook, Tiktok) Line OA, Telesales for finding new customer and maintain old customer Manage Customer category channels e.g wholesales, retails, food chain, restaurant, foodchain, frozen shop, Product category channel (Purefoods, Cheeseto, Pureto, Puretai, Purechon, F&G) Doing Continuous Improvement project 2 projects per months, Weekly e-commerce meeting, Weekly CS meeting, monthly meeting, quarter meeting Planning implementation, Stock forecasting, Demand management Shop operations including admin tasks e.g adding skus, do the AW and planning with key account on increasing sales volume and stock management Do live stream, calls to find new customers, chat respond on oho chat and jst Do the PO/CN/PR for orders Manage and hand in to support team member issue e.g. Customer complaints, strategy to increase e-commerce sales, support respond every customers in hand and initiatives project to support team

Languages

  1. English
    Highly proficient
  2. Chinese
    Working knowledge

Skills

  1. Leadership
    Experienced
  2. Project Management
    Experienced

Certifications

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    Google Analytics Certified
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    Google Analytics Certified