cover
cover
cover
cover
cover
Natasha Gabrielle Chong | Gengen

Natasha Gabrielle Chong

Content Creator, Data Analyst
Singapore

Education

  1. logo
    Singapore University of Social Sciences BSc in Business Analytics, Digital Content Marketing Jul 2021 - Oct 2025
  2. logo
    Temasek Polytechnic Diploma in Business Intelligence and Analytics, Business Intelligence and Analytics Jan 2018 - Jan 2021

Summary

Hi I'm Natasha!

I have a very keen eye for detail and very meticulous, making working with data the suited fit for me. I am a hardworking team player, willing to put myself up to any challenges that I may face. I have an easy going attitude and always show initiative.

I also have a strong passion for media and content marketing. Therefore, doing social media in my free time! Mostly centered around beauty, fashion and lifestyle content, I am always open to collaborations. :)

Experience

  1. logo
    Digital Marketing Intern Universal Music Group Singapore Jan 2024 - Jul 2024 • 7 mos
    Internship

    Utilised analytics to monitor and increase social media engagement on content across META, Tiktok and Youtube

    Enhanced content performance by tracking consumption patterns, providing weekly performance reports via Tableau

    Benchmarked our artists' performance versus competitors, identifying strategy gaps improving competitive social share

  2. logo
    Merchandise Team Leader Inokii Record Store Sep 2018 - Dec 2024 • 6 yrs 4 mos

    Led the merchandise team, in charge of merchandise booth set up, sales and the analysis of merchandise inventory Handled marketing, social media interactions and other promotional initiatives such as concert ticket promotions Managed front and backend concert operations— logistics, artist liaison, and event flow

  3. logo
    Machine Learning Intern Infineon Technologies Jul 2020 - Jan 2021 • 7 mos

    Created RPA bots to collect and clean daily production data, cutting manual effort by over 5 hours

    Designed Tableau dashboards that surfaced production KPIs, enabling teams to spot process anomalies— allowing for immediate detection

    Supported Al model development efforts

Skills

  1. Data Analytics
    Skillfull
  2. Python
    Skillfull