M.D Label DOTDOT Singapore

Represented a diverse array of international baby product brands from countries such as Korea, France, and Taiwan, demonstrating a deep understanding of product features, benefits, and suitability to meet a wide range of customer needs. Excelled in a high-energy, fast-paced expo environment, proactively attracting and engaging booth visitors through effective communication and enthusiasm for the product lineup, significantly enhancing booth traffic and customer engagement. Conducted personalized consultations with prospective customers to understand their specific needs, preferences, and lifestyle considerations, enabling tailored product recommendations that aligned with their requirements for their babies and young children. Demonstrated exceptional sales acumen by effectively utilizing product knowledge and customer insights to highlight product advantages, resulting in increased sales and customer satisfaction. Employed strong interpersonal and communication skills to build rapport with customers, providing a memorable and informative shopping experience that fostered trust and loyalty to the brands represented.

Sales Planning and Forecasting: Spearheaded the sales planning and forecasting processes, utilizing advanced demand forecasting techniques to optimize inventory management. This strategic approach ensured inventory levels were meticulously aligned with market demand, thereby minimizing stockouts and excess inventory, and supporting seamless business operations. Collaboration with Principals: Fostered strong, collaborative relationships with principals to co-develop comprehensive trade plans and manage Below The Line (BTL) budgets. This collaboration was instrumental in setting and achieving ambitious annual business objectives and sales targets, driving mutual growth and success. Trade Marketing Leadership: Led the strategic execution and implementation of principals’ trade marketing programs, ensuring alignment with brand guidelines and business goals. My leadership in this area not only enhanced brand visibility and market penetration but also ensured the achievement of sales targets through effective market engagement and promotional strategies.

Spearheaded the development and execution of comprehensive e-commerce strategies, oversaw website design improvements, user experience enhancements, and the integration of advanced analytics to track and optimize performance. Conducted in-depth market research and analysis to identify emerging trends, customer behaviors, and competitive landscapes. Utilized insights to inform strategic planning and decision-making, leading to targeted marketing initiatives and product development strategies that aligned with consumer demands and market opportunities. Led product marketing initiatives to highlight key product features and benefits, resulting in enhanced product positioning and market share. Collaborated with sales and trade partners to develop and implement effective trade marketing strategies, including promotional activities, merchandising, and retailer support, driving sales uplift and strengthening brand presence in key markets.