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Lovette New | Gengen

Lovette New

Marketing Intern | OWNDAYS Singapore Pte Ltd
Singapore
Nationality Singapore
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Doors open when you are willing to work hard

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About
Portfolio

Featured

Education

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    Singapore Institute of Management Bachelor, Business (Marketing) Jul 2022 - Jul 2024
    Singapore
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    Singapore Polytechnic High School, Media Communications Apr 2019 - Apr 2022
    Singapore

Experience

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    Marketing Intern OWNDAYS
    Aug 2024 - Present • 9 mos | Full-time
    Singapore
    • Social Media Campaigns: Spearhead digital marketing and social media campaign efforts, driving a 10% increase in reach and engagement and growing Instagram followers by 5%.
    • Offline Brand Activation Events: Ideated and executed offline brand activation campaigns like Weekday Coffee Voucher Deal and Free Treat for Follow Pop-Up Booth to increase foot traffic to stores by 30%.
    • Content Creation: Support in the conceptualisation and creation of compelling content for social media platforms, including crafting engaging text copy and captions.
    • Market Research: Monitor the latest industry trends, marketing technologies, best practices, and trending content on social media to identify opportunities for innovation.
    • Influencer Marketing & Events: Assist in influencer marketing initiatives such as the OWNDAYS & Pompompurin Media Event and support event planning and execution to enhance brand visibility.
    • Data Analysis & Reporting: Conduct data collection, analysis, and reporting to measure the success of marketing efforts and provide actionable insights.
    • Campaign Ideation: Contribute creative ideas for marketing campaigns aligned with business objectives to drive growth and engagement.

    Video Editing
    Digital Marketing
    Social Media Management
    Email Marketing
    Data Analysis
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    Content Creation Intern Bob the Baker Boy
    Mar 2022 - Aug 2022 • 6 mos | Internship
    Singapore
    • Social Media Managemet: Conceptualise and plan social media calendar
    • Produced Instagram reels/Tik Toks to promote their customised cake services, garnering 1 million viewership, increasing engagement by 5% and driving conversion rate by 10%
    • Influencer Marketing: Liaised with KOLs, brands and journalists for collaborations
    • Campaign Management: Organised giveaways livestreams on Instagram
    • Customer Relationship Management: Spearheaded CRM campaigns through EDM initiatives using MailChimp



    Video Editing
    Photoshop
    Adobe Premiere Pro
    Email Marketing
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    Video Editor Supreme Media Pte Ltd
    May 2022 - Aug 2022 • 4 mos | Freelance
    Singapore
    • Content Creator and Video Editor:

      Edited and enhanced YouTube video series SupremeHolmes and Supreme Games by incorporating video effects and graphics to improve visual appeal and audience engagement. Acted as an on-screen talent to captivate and retain viewers, contributing to the channel’s audience growth and engagement.

    Video Editing
    Adobe Premiere Pro
    Event Hosting

Work Preference

Role preferences
Actively applying
Expected job title
Marketing Executive

Languages

  1. English
    Native speaker
  2. Chinese
    Very good command

Skills

  1. Video Editing
    Experienced
  2. Photoshop
    Skillfull

Certifications

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    Foundations of Digital Marketing and Ecommerce Coursera
    Issued Jan 2025 • No Expiration Date ID: MRA2RMCGF557
    See credential
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    Google Analytics Individual Qualification Google
    Issued May 2024 • Expired May 2025 ID: 297324294
    See credential