Master of Science in Management graduate with a Bachelor of Arts (Honors) in Economics. Possesses a strong foundation in brand strategy, marketing, and commercialization, with experience in market research, product development, and campaign management. Proven ability to lead teams, identify market opportunities, and drive revenue growth. Passionate about sustainability and social impact initiatives. Seeking to leverage analytical and strategic skills in a challenging role.
khushii gupta
Brand Strategy Associate (Part-Time) | COFIDA (Pre-launch)
Singapore
Summary
Education
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MOTILAL NEHRU COLLEGE, UNIVERSITY OF DELHI B.A. (Hons.), Economics Nov 2022 - Present
Experience
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Brand Strategy Associate (Part-Time) COFIDA (Pre-launch) Jan 2026 - Aug 2026 • 8 mos
Synthesized insights from research with 200+ Indian consumers, shaping target audience, positioning, brand personality, post & pre-launch marketing plan and 10+ packaging concepts for a Gen-z soda brand. Led commercialization across 14 product formulations, 20+ suppliers and 6 bottlers, translating brand strategy into a market-ready product through pricing, packaging and sourcing.
- Marketing & Brand Associate GREENBRREW Jul 2024 - Present • 2 yrs 3 mos
Identified a white space across 10+ competitor brands and 1000+ marketplace reviews; launched a 15-product portfolio to close it. Directed brand strategy - positioning, packaging design, copy, and launch campaigns - translating research into a market-ready portfolio. Shaped the marketplace strategy - SEO-led listings, catalogue imagery, and A+ Content - strengthening product visibility on Amazon and other e-commerce platforms. Scaled distribution by expanding the brand into 400+ Blinkit dark stores (quick commerce), adding ₹4 lakh (~US$4,800) in monthly revenue, and closed a superstockist deal covering 30 Delhi retail stores.
Skills
- Brand StrategyExpert
- MarketingExpert
Languages
- EnglishNative speaker
- HindiNative speaker