Crafted and implemented strategic social media marketing campaigns, with a primary focus on TikTok, to achieve diverse marketing objectives. This includes pitching, ideation, and execution of content.

Conducted in-depth analysis of media insights and algorithms across multiple platforms to enhance audience engagement and optimize performance.

Collaborated with a range of brands like Puma, Health Promotion Board, and Accenture to deliver impactful and tailored social media solutions.

Media Kit: https://joychongmin.my.canva.site/

Client: DBS, SPCA

Campaign Management: Set up and executed digital campaigns across diverse advertising platforms including Meta, Google Ads, TikTok Ads Manager, DV360, and Outbrain.

Tracking and Tagging: Created and implemented trackers, pixels, and floodlight tagging via CM360 and Google Tag Manager.

Client and Partner Coordination: Liaised with clients, marketing teams, and creative partners to drive campaign objectives and ensure seamless delivery of campaign assets.

Data Analysis and Reporting: Built dashboards for optimized data analysis and delivered bi-weekly data reports, providing insights and recommendations. Conducted comprehensive campaign reporting including quarterly reviews, bi-weekly reports, and post-campaign analysis.

Performance Optimization: Monitored and optimized campaign performance to achieve KPIs.

Competitor Tracking: Analysed and prepared weekly competitor tracking reports.

Content Creation: Assisted in creating dynamic and visually appealing content for Instagram Reels, showcasing beauty products and trends.

Video Editing: Edited video footage to ensure high-quality, polished final products that align with brand standards and resonate with the target audience.

Creative Collaboration: Worked closely with the Beauty Insider team to conceptualize and execute creative content strategies, enhancing brand visibility and engagement.

Trend Analysis: Stayed updated on the latest beauty trends and social media best practices to ensure content relevance and effectiveness.

University Representation: Act as a spokesperson for NTU, engaging with prospective students and stakeholders to promote the university’s programs and initiatives.

Event Participation: Participated in university events, and orientation programs to provide insights and share experiences about campus life, academic programs, and extracurricular activities.

Campus Tours: Lead guided campus tours for visitors, highlighting key facilities, resources, and the vibrant student life at NTU.

Outreach and Engagement: Engaged with foreign students through presentations and outreach activities to raise awareness about NTU’s offerings and opportunities.

Feedback and Reporting: Gather feedback from prospective students and visitors to improve engagement strategies and provide valuable insights to the university’s marketing and admissions teams.

Writing SEO Articles: Created well-researched, keyword-optimized articles for DHL Client to improve site relevance and authority in search engine results.

Keyword Research: Conducted comprehensive keyword research to identify high-potential keywords and phrases for content optimization.

Website User Experience Enhancement: Assisted clients in the interior design industry with refining website interfaces, ensuring a user-friendly experience and effective design.

Content Strategy: Worked with the client to develop content strategies that align with their marketing goals and resonate with their audience.

Editing & Optimization: Edited video content to enhance visual appeal and ensure it met social media best practices for maximum engagement and reach.

Performance Monitoring: Analyzed video performance data to evaluate effectiveness and refine future content approaches.

Social Media Campaigns: Generated creative ideas and monitored social media campaigns to enhance engagement and brand visibility.

Promotional Videos: Produced promotional videos highlighting the products (educational toys), effectively showcasing their features and benefits.

Banner Design: Designed eye-catching banners for digital marketing efforts to attract and engage the target audience.

Market Research & Optimization: Conducted detailed market research to refine the company’s website and social media strategies, ensuring alignment with industry trends and audience needs.

Product Data Management: Updated over 150 product listings and catalogs on the backend of Growing Fun’s website, ensuring the accuracy and relevance of product information.

Campaign Execution: Supported the creation and implementation of digital marketing campaigns across various channels, including social media and email.