Double Major in Strategy and Sustainability
Graduated with Magna Cum Laude
Jolynn Goh
Bachelor, Business Management | Singapore Management University
Singapore
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Jolynn Goh
Bachelor, Business Management | Singapore Management University
Singapore
Gender female
Gender female
Birth Mar 14, 2001
Birth Mar 14, 2001
Nationality Singapore
Nationality Singapore
Summary
Education
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Singapore Management University Bachelor, Business Management Aug 2020 - Jun 2024Singapore -
Nanyang Junior College Jan 2018 - Dec 2019Singapore
Experience
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Product Supply - Brand Building Purchasing Intern Procter & GambleMay 2023 - Jul 2023 • 3 mos | InternshipSingapore
- Drive KOL influencer marketing analysis in more than 20 countries across P&G Asia, Middle East, Africa (AMA) region.
- Benchmark P&G AMA individual influencer KOLs and social media influencer agency commercial models in key focus markets like Japan, Korea, Thailand, Australia, Indonesia and Philippines.
- Developed a new KOL agency sourcing playbook and internal influencer KOL rate card to be implemented across all P&G brands within AMA region.
- Conducted extensive interviews and collaborated closely with more than 50 internal and external international stakeholders.
- Extensive research and analysis on agency capabilities to align with business needs
Market ReseachAnalysisProject ManagementTime managementCommunicationAdaptability
Languages
- EnglishHighly proficientWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
- MandarinVery good commandWorking knowledgeGood working knowledgeVery good commandHighly proficientNative speaker
Skills
- Content CreationBeginnerNoviceBeginnerSkillfullExperiencedExpert