Hey there! I’m Isabelle, a communications graduate diving deeper into the world of Sociology and Marketing at SMU.
With a curious mind and a creative streak, I’m an aspiring media practitioner who’s passionate about crafting content that’s not just trendy, but thoughtful and a little witty too.
I’m always game for creative collaborations, exciting media opportunities, or just a good ol’ chat over a cup of boba.
Key Accounts Contributed:
Reckitt (Durex & Strepsils), National Gallery Singapore
Key Job Scope:
- Client Liaison
- Account Management
- Collaboration and effective communication between Creative & Strategic departments
Key Accounts Contributed:
Goldheart, Wisma Atria, The X Agency, Raffles Place Alliance, HAO Food (White Rabbit), City Square Mall, Skyline Luge, HomePay
Key Jobscope:
- Crafting media pitches and media lists
- KOL engagements
- RSVP management and event hosting
- Media monitoring
As the lead editor of The UrbanWire, I oversee the production process of our video journalism department and event coverage team.
From content ideation and publicity methods to proofreading and editing, I’ve been exposed to different areas of journalism and have led my team to achieve greater heights.
Together with our sister publication, HYPE SG, we aspire to empower and connect youths through our stories.
