Created marketing materials, including brochures, flyers and product catalogues to brand standards. Collaterals inclusive of digital and traditional media (Social media and videos, Print media, Television, OOH, Website EDM, Mediators Banners). Streamlined design processes, resulting in increased efficiency and faster project completion times. Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition. Collaborated with product managers to align design strategies with business goals, significantly increasing market reach.

Creative lead for social media designs, event collaterals and videos Planning social media design guides and executing them for different platforms Leading event visual direction and creating event collaterals. Created and designed various materials for print and digital collateral. Boosted brand awareness by creating engaging multimedia content for various digital platforms. Assisted in the planning and execution of virtual events including webinars, live streams, and online conferences. Edited blog posts, articles, and marketing materials for accuracy, clarity, tone consistency, and adherence to brand guidelines.