Led multi-market brand and content initiatives from strategy to execution, including Paramount + streaming platform launches and regional campaigns such as Nickelodeon's SpongeBob Anniversary, MTV Video Music Awards and local Favourite Asia Act categories in Kids' Choice Awards and MTV's Music Awards Worked with Brand leads globally to ensure alignment in brand and content strategy, budget planning as well as brand partnerships Directed major brand relaunches, adapting content and business strategy to fit local cultural and regulatory contexts across Southeast Asia, Japan and Korea Collaborate with regional and global multi-disciplinary teams- Marketing, Legal, Finance, Operations and Commercial - to ensure brand executions are aligned with business objectives Provided leadership and guidance to local and regional teams in Korea and Japan, setting clear directions, deliverables and timelines for smooth project management Applied audience insights, market intelligence, and analytic tools (Nielsen, Tableau, Meltwater) to refine strategy and strengthen brand positioning in Asia

Responsible for channel performance; oversaw regional programme management and operations across multiple markets, ensuring consistent execution of strategic objectives Managed content budgets, contracts, and compliance governance in collaboration with Legal and Compliance teams Engaged internal, regional and global stakeholders to navigate cultural and regulatory differences and maintain brand alignment Optimized multi-channel operations across partner ecosystems, improving workflows and coordination Applied market expertise to ensure initiatives were culturally appropriate, compliant and audience responsive Utilized qualitative and quantitative insights to guide strategy planning and decision-making