• Organized Multifonds Regional Forums in Singapore, Thailand, Hong Kong, and Indonesia, attracting 20-30 prospects per event through targeted cold calling and email outreach, enhancing client engagement.

• Partnered with marketing on calendar and magazine campaigns, leveraging LinkedIn, Lusha, and ZoomInfo to reach hard-to-access prospects, successfully breaking into silent accounts and securing referrals.

• Created a custom dashboard for tracking prospects and interactions, serving as a personalized CRM tool to streamline outreach and maintain alignment with Salesforce practices.

• Developed key account plans with the Regional Sales team, identifying opportunities, mapping decision-makers, and outlining tailored engagement strategies for targeted accounts.

• Conducted discovery calls and delivered introductory presentations to new prospects, influencing decision-makers and facilitating deeper client relationships.

• Compiled weekly media roundups on industry news, ensuring team alignment and awareness of market trends.

• Developed go-to-market (GTM) strategies for Singapore and Malaysia, researching target accounts, establishing initial contact with stakeholders, and tailoring messaging to address industry trends and client challenges.

• Engaged in inbound and outbound initiatives to generate pipeline, using CHAMP and MEDDPICC methodologies, while creating cadence plans and managing a structured nurturing process.

• Collaborated with marketing, partners, and sales teams to ensure seamless handover of qualified leads into opportunities, tracking all activities through Salesforce and Airtable.

• Position was made redundant on March 31, 2023.