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Cassia Ling | Gengen

Cassia Ling


Content Producer | Gengen Pte Ltd
Singapore

Summary

Currently a Year 3 student majoring in Communication, under SIM-University at Buffalo.

As a highly motivated and creative content producer with experience in crafting engaging and impactful content for diverse platforms, I have proven my ability to produce high-quality video content, write compelling copy, and drive user engagement given my previous job experience which I could apply to my current job as a content producer. Adept at utilizing social media platforms, managing community interactions, and analyzing campaign performance metrics, I am also eager to leverage expertise in content creation, video editing, and social media marketing to contribute to a dynamic and results-oriented team.

Video Editing
Content Production
User engagement analytics
Journalism
Teaching
Enthusiastic

Education

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    University at Buffalo Associate, Communciation Aug 2022 - Present
    Clementi, Singapore
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    Yishun Innova Junior College Vocational, Science Feb 2020 - Oct 2021
    Singapore

Experience

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    Social Media Intern Viral World Media
    Sep 2023 - Jan 2024 • 5 mos | Internship
    Bishan, Singapore

    • Supported the Social Media team in developing and executing engaging content strategies across various platforms.
    • Assisted in creating and scheduling social media posts, managing community engagement, and analyzing campaign performance metrics.
    • Researched and brainstormed for article ideas to write about the film and entertainment industry.
    • Utilised Microsoft Excel to input data.
    Journalism
    Microsoft Excel
    User engagement analytics
    Video editing
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    Private Tutor Learners' Lodge
    Feb 2023 - Present • 2 yrs 3 mos | Part-time

    • Provided individualized academic support to students in English.
    • Developed and implemented personalized learning plans to address individual learning styles and academic needs.
    • Fostered a positive and encouraging learning environment, promoting student confidence and academic growth.
    Writing
    Oral Communication
    Analytical skills
    Comprehension skills
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    Content Producer Gengen Pte Ltd
    Nov 2024 - Present • 6 mos | Freelance

    • Produced engaging and high-quality content for various platforms, including social media, websites, and marketing materials.
    • Utilized video editing skills to create compelling and informative videos that effectively communicated brand messaging and increased user engagement.
    • Developed engaging copywriting that aligned with brand voice and tone, driving audience interest and action.
    Content Production
    Video Editing
    User Engagement
    Copywriting

Work Preference

Role preferences
Casually browsing
Expected job title
Content Producer
Journalism
Public Relations
Marketing
Social Media
Designing