Project 1: MMORPG 'Mo Mo Zhou' (Russia) 2025.10-2026.07, primarily responsible for VK media buy for 'Mo Mo Zhou'. Project achieved a peak daily spend of $10,000+, with a stable daily spend of around $2,000. Responsible for budget control, creative testing, channel optimization, and ROI management. Project 2: RPG idle card game 'Fei Yue Xu Yu', independently responsible for user acquisition in Russia, primarily using Yandex channel. Daily spend stable at around $2,000, responsible for daily campaign management, data monitoring, creative testing, and campaign effect optimization.

Project 1: Pixel Overlord (Europe, America, Hong Kong, Taiwan) 2024.02-2024.09, served as the lead for the UA team on Overlord, focusing on CBT to pre-registration and OB campaigns. The project launched in February 2024 and has since been responsible for user acquisition in Europe, America, and Taiwan markets, with a cumulative ad spend of over $1 million+ in 6 months. Core channels included Meta and Google. Adjusted budgets and marketing strategies dynamically based on market, channel, and creative performance to support sustained volume growth. Project 2: IP Idle Card Game (Europe, America, Korea) 2021.04-2024.09. During the launch of this project, it achieved 5 million downloads globally, with a peak monthly revenue exceeding $10 million and a total revenue exceeding $20 million. Main channels included Facebook, Google, and Tiktok. Responsible for media strategy, channel optimization, and ROI adjustment for the project's OB phase, allocating budget and scaling campaigns according to performance in different markets.