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Calynn Heng | Gengen

Calynn Heng

Senior Associate, QSM Communications | Changi Airport Group
Singapore

life is tough, but so are you 🫵🏻🫶🏻

About
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Summary

Hey everyone, I'm Calynn and welcome to my world! 3 words to describe me are bubbly, diligent and creative! I'm currently a Senior Associate, Quality Service Management Communications in Changi Airport Group. I believe marketing is all about understanding and promoting the value of something to an individual, putting the creative aspects to communicate with people from all walks of life. I’ve spent three years exploring the art of marketing, immersing myself in social media marketing, content ideation and creation.

Outside of work, you can find me singing, traveling and documenting the little snippets of life! I am motivated to seek continuous growth and gain learning opportunities along my journey with marketing professionals.

Social Media Management
Video Editing
Content Creation
Marketing Strategy
Digital Marketing
Creative Thinking

Education

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    Singapore Institute of Technology Bachelor of Hospitality Business with Honours, Hospitality Business Grade : Honours with Distinction Jan 2021 - Oct 2024
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    Ngee Ann Polytechnic Diploma in Tourism & Resort Management, Tourism & Resort Management Jan 2018 - Dec 2021

Experience

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    Senior Associate, QSM Communications Changi Airport Group Aug 2025 - Present • 2 mos
    • Plan, design and write content for variety of internal communications mediums (ONE Changi App, regular email bulletin, newsletters)
    • Create engaging app content, including posters, banners, and write-ups to drive engagement
    • Support the team’s video production effort (storyboard, filming, editing)
    • Collaborate with team members to ensure alignment of overall communication strategies
    • Initiate campaigns and initiatives aimed at boosting the adoption and usage of the ONE Changi App.
    • Support the QSM team in developing and executing communication materials for internal and community initiatives.
    • Drive the planning, coordination, and execution of QSM-led events and engagement initiatives
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    SEA Marketing Executive KKday Aug 2024 - Aug 2025 • 1 yr 1 mo
    • Assisted with local and regional marketing campaigns to support business goals
    • Scheduled social media calendar & set up app push notifications
    • Monitored & analysed marketing reports, achieving KPI targets
    • Supported the management of SEA social media platforms (IG, FB, TikTok, Youtube)
    • Designed collaterals, IG reels & achieved highest view of 143K
    • Planned, filmed and edited video content, achieving from 5-20K views on IG reels
    • Generated engaging content ideas and garnered 4.1K new followers on IG/FB within 8 months
    • Kickstarted KKday SG’s KOL crew and managed over 30 KOLs with sponsorship requests
    • Collaborated with internal and external stakeholders to ensure the success of projects
    • Managed partnership projects, including setting timelines, milestones, and deliverables
    • Successfully organised KKday SG's media event with 20 KOLs, in collaboration with KTO & Innisfree
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    Marketing Communications Intern Crowne Plaza® Hotels & Resorts May 2023 - Dec 2023 • 8 mos
    • Mapped out Crowne Plaza’s marketing content and initiatives for the second half of AY2023
    • Generated content ideas and giveaways for social media, garnering 1k new followers on Instagram
    • Designed collaterals, IG stories and helped to boost Instagram engagement
    • Planned, filmed and executed video content, achieving an average of 5k views on IG reels
    • Scheduled content calendar and practiced copywriting, ensuring captivating content
    • Facilitated in photoshoots for different occasions
    • Drafted an employer branding proposal and was successfully executed at the end of AY2023
    • Assisted in reaching out to clients via email and proposed for potential partnership
    • Face model for Crowne Plaza’s Instagram posts
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    Guest Relations Coordinator The Ritz-Carlton Millenia Singapore Jan 2022 - Apr 2022 • 4 mos
    • Provided directions and recommendations to guests
    • Generated VIP reports and completed A shift and B shift daily
    • Assisted with lobby operations and handled guests' enquiries
    • Sent out pre-arrival emails and replied to guests' emails promptly
    • Assisted Amenities department in delivering amenities to guests efficiently
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    Temporary Tax Assistant Inland Revenue Authority of Singapore Mar 2021 - Jun 2021 • 4 mos
    • Completed administrative tasks and dealt with customer queries via email promptly
    • Assisted foreigners with their filing issues and taught them the steps required to file
    • Maintained filing system amidst changing circumstances due to the pandemic

Languages

  1. English
    Native speaker
  2. Chinese
    Native speaker

Skills

  1. Video Editing
    Experienced
  2. Content Marketing
    Experienced