Clean-label artisanal food brand across D2C and marketplace channels in Singapore. • Identified an underserved premium clean-label segment through consumer and competitive research, shaping brand positioning, pricing architecture, and channel strategy. • Designed and executed a multi-channel commercial strategy across D2C and five marketplaces (Shopify, Shopee, Lazada, Amazon SG, Redmart), driving 10,000+ units and 1,000+ gift hampers sold with full P&L ownership. • Architected an AI-powered operations system (Claude + Google Apps Script + platform APIs/MCPs) that auto-syncs orders across all five channels and computes true per-channel margin - exposing ~65% D2C margin vs ~37% on marketplaces and redirecting spend to the most profitable channels. • Developed a live dashboard (Cloudflare Workers) with festival-aware seasonality forecasting and customer-retention cohorts, turning lagging sales data into leading indicators that pre-empt demand dips. • Scaled performance marketing (Meta Ads) to 4x ROAS, SGD 4 CAC, and SGD 40 AOV, and stood up an AI content/SEO engine - weekly SEO/GEO blog generation, a 13-module SEO audit, and a 10-workflow email funnel, growing organic demand with no added headcount.

Largest craft beer manufacturer in Hong Kong • Designed a bundling and delivery pricing strategy from competitive benchmarking and purchase-behaviour analysis, generating HKD 80,000 in revenue uplift within 30 days. • Diagnosed performance across retail, on-trade, and delivery channels, identifying margin-dilution patterns and underperforming SKUs driving revenue leakage. • Built a cross-channel commercial reporting framework adopted across the sales function, enabling evidence-based growth prioritization for senior leadership.