Role: Marketing & Growth Lead – Indonesia (Mobile Gaming)

Objective:
We are looking for a strong local marketing leader who can build and grow our marketing ecosystem in Indonesia for mobile gaming products. The role is focused on player growth through local marketing channels, community, partnerships, creators/KOL, BD/referral networks, offline activation, and new channel development. Paid Ads is handled by another team and is not the main responsibility of this role.

Key Responsibilities:
• Build and lead the local Indonesia marketing team, including recruiting and developing supervisors and staff.
• Develop new player acquisition channels outside of paid advertising.
• Build and grow player communities and improve community activation.
• Develop BD, referral, agent/community partner, and other local acquisition networks.
• Build relationships with creators, KOLs, streamers, communities, media, agencies, and other external partners.
• Plan and execute local online and offline marketing activities.
• Identify new promotional channels and partnership opportunities in Indonesia.
• Set KPIs for each marketing channel and team, monitor performance, and improve or stop channels that are not effective.
• Analyze market trends, competitor activities, player behavior, and local opportunities to develop new growth ideas.
• Work closely with product/game teams and translate player or market insights into actionable marketing initiatives.

Candidate Profile:
• Strong understanding of the Indonesian consumer and local market.
• Proven experience in marketing, growth, community, partnerships, business development, gaming, entertainment, consumer internet, or related industries.
• Experience building and managing teams is highly preferred.
• Strong local network is a major advantage, especially in gaming, creators/KOL, communities, partnerships, media, or offline channels.
• Data-driven and able to evaluate whether a marketing activity is generating real business/player growth.
• Hands-on, entrepreneurial, creative, and comfortable building new channels from zero.
• Mobile gaming experience is preferred but not mandatory if the candidate has a strong relevant track record.

Important:
We care more about proven capability, track record, network, and mindset than job title or age. Compensation is flexible depending on the candidate’s actual capability and experience.