Tell Our Story. Build the Brand. Drive Growth Through B2B Marketing.

We’re looking for a hands-on Marketing Executive to help grow TMU’s visibility, generate qualified leads, and support the sales pipeline through strong content and campaigns.

This role is ideal for someone who enjoys both creativity and data, and wants to see the real business impact of their work.

Your Role in Marketing

• Plan and execute B2B marketing campaigns aligned with TMU’s annual marketing strategy.

• Manage content across LinkedIn, email marketing, website, case studies, and sales materials.

• Write compelling B2B copy including social posts, emailers, articles, landing pages, and one-pagers.

• Maintain the content calendar and ensure consistent brand presence.

• Coordinate visual assets with designers and partners.

• Manage day-to-day digital channels and support paid campaigns where relevant.

• Track campaign performance and prepare monthly reports with insights and recommendations.

• Support sales enablement by creating decks, proposals, and marketing materials.

• Maintain CRM and marketing lists to ensure accurate data and targeting.

• Support content capture and social coverage at key events when required.

What We’re Looking For

• 2–4 years’ experience in B2B marketing, digital marketing, or communications.

• Strong writing skills and confidence managing social and email channels.

• Comfortable reading basic marketing metrics and turning insights into actions.

• Highly organised, proactive, and able to manage multiple projects.

• Bonus: Canva, Mailchimp/HubSpot, GA4, Meta or LinkedIn Ads, basic CMS knowledge.

Why You’ll Love This Role

You’ll work at the intersection of brand, content, and pipeline, seeing your work come to life in campaigns, live events, and real business growth.

You can learn more about TheMeetUpSG at: www.themeetupsg.com.