Delicious Consulting Pte Ltd.
Build Your Career Where Stories Shape How Singapore Eats.
Overview
SETHLUI.com, Singapore’s leading food and lifestyle publication founded in 2013 by SMU alumnus Seth Lui (BBM, 2010), has evolved from a personal food blog into a full-fledged digital media house with over 2 million monthly page views and 1 million unique visitors monthly.
Established by food enthusiast and entrepreneur Seth Lui, SETHLUI.com began as a platform to document and share culinary discoveries with fellow food lovers in Singapore. What started as a solo venture quickly gained traction, becoming one of the earliest and most influential voices in the local F&B scene, boasting 2 million monthly page views and a team of full-time photojournalists, social media creatives, and account managers operating from an office in Toa Payoh.
Today, SETHLUI.com stands as Singapore’s top F&B blog and online publication, recognized for honest reviews, recommendations, and storytelling that blend food, writing, and marketing expertise. Seth Lui, an awarded food influencer and F&B marketing consultant, leads as founder and chief foodie, driving viral content and industry leadership. Our expansion includes a dedicated YouTube channel sharing street food stories and restaurant insights, reaching audiences beyond blogs.